USB stick albums – not convinced

November 9, 2011


The digital era brings problems for those who produce copyrighted material.

Ever since the era the tape recorder the copyright producing industry has fought against pirating. CDs, PC and especially MP3s made the situation worse. Napster screwed the whole music industry (and ensured I would never buy another Metallica album).

More or less the iStore and various other legal download sites have now made the situation less bad (as well as the Spotify model)

The one-time super star DJ Carl Cox has come up with a different approach (possibly because of the terms of business with the legal download sites / Spotify -esque models, but I donot know for sure), his latest album All Roads Lead to the Dance Floor is being released as a USB stick. The stick will update with new tracks and other multi media goodies over time. Sounds like a good idea?

I am not convinced. Why doI have to buy a piece of external media to own an album? I stopped doing that when I ceased purchasing CDs. Why would I replace one form of external media which came with nice paper packaging for a USB stick, which has¬† the artists name written on, but really, isn’t that special.Can I transfer the Carl Cox tracks from the USB onto a portable MP3 player? Can I only listen to the tracks when i plug the stick into a device? Why can’t it just live on the cloud like everything else is starting to?

Apologies Carl, I think this idea is not going to take off for the general consumer (loyal fans may find it tolerable).

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