Television Killed Advertising

February 24, 2011


Advertising guru Paul Ashby has written an interesting book about how the rise and rise of television has killed off the art of advertising. The book also explores the two-way forms of communication Paul advocated during his many years in the advertising industry.

You can get hold of a copy here.

The back page blurb says:

“Why does big business continue to rely on the 30-second advertising spot so much? In the 1950s and 60s when there were only a few channels they could be sure every ad would reach the biggest possible audience. Now with channel fragmentation, streamed content, DVD box sets and PVRs – is anyone still watching the ads? Television Killed Advertising is the first giant step in a thousand mile march, it tells us what is wrong with the current model of marketing whilst at the same time it defines a new more effective model of advertising which places the consumer at the heart of the communication process.”

About the Author

Paul Ashby pioneered interactive marketing communication 25 years ago. He has written and produced interactive events in Australia, Japan, Singapore, USA and the UK. He wrote and produced the world s first regularly scheduled interactive television show, Su opinion est muy importante (Your opinion is very important) broadcast on Channel 7, Manila, Philippines, sponsored by Proctor & Gamble. He is interested in reading, travel, photography, music (especially jazz) and movies. Currently residing in Somerset, England, having also lived and worked in Sydney, Australia, Los Angeles, USA and Johannesburg, South Africa. Would you like to discover the incredible results to be attained by using interactive communication? Paul is currently offering his techniques as a partner in Renaissance Marketing, based in the UK. To read more of Paul s thoughts on the advertising industry, check out his blog at: http://interactivetelevisionorinteractivetv.blogspot.com

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